What We’re Exploring
The Signal Board develops independent studies around practical questions that affect how people, businesses, and institutions operate. New research will be added as questions emerge.
Why do customers still need to visit physical bank branches for everyday banking?
This study looks at what brings people into branches, what happens when they try other channels, and where the greatest sources of friction may lie.
How we work
From experience to evidence
Observe Experience
Identify Patterns
Test Assumptions
Trace Root Causes
Start with what people actually encounter. We gather specific experiences rather than relying only on general opinion.
Look across responses and cases to see what repeats, where friction occurs and which issues appear systemic.
Examine whether the apparent cause is the real one. Where possible, compare user experience with policy, process and institutional practice.
Work backwards from the problem to understand what is driving it and where practical change may be possible.
Have a question worth investigating?
The Signal Board undertakes independent research and is open to research collaborations, commissioned studies and questions that merit closer investigation.